Cytis AG | Innovationszentrum | CH 4123 Allschwil | Switzerland
Phone +41 61 481 66 11 |

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The preliminary steps of this approach will be to plan, organise, assign each partner's role and determine its level of commitment.

Evaluate		Select		Commit		Operate		Manage		Export and Follow
Product information		Local distributor selection (Cytis)		Agreement: Company and Cytis partnership		Regulatory strategy		Target to key account		Logistical aspects
Potential local partner evaluation		Country selection (Company and Cytis)		Agreement: Distributor and Company		Name patient basis potential		Marketing plan implementation		Administrative aspect
Marketing plan approach				Marketing plan finalization		Selection of key account manager		Local key opinion leaders		Financial
Evaluation per country						Recruitement				Quarterly reporting
						Medico-marketing training